The reason it is hard to be disciplined
in our use of time is often due to the tons of distractions we face.
From a business standpoint, the biggest distraction of all is our
personal life! Yeah, if we didn't have to eat and bathe and sleep
and spend time with family and friends and recreation and church
and....well, we'd have a lot more time for our business, wouldn't we?
But since our business is supposed to support our life, the
“distraction” of our personal life is one of those things we just
can't get rid of.
Managing the distractions (personal or
business) comes down to priorities and choices. We choose the things
that we do, although many of our activities are guided less by
conscious thought than they are by the habits we have. Still, our
ability to stay on task or be distracted is our choice. And our
choices should be guided by our priorities. But are they? Is it a
priority to spend two hours per day on social media, or on sales
followup? Is it more important for you to discuss politics with a
supplier or review your financial outlook? Are you more productive
making a run to the post office, or discussing performance and
expectations with an employee?
For many small business owners, we
often choose the distraction rather than the priority, sometimes
because it's easier, sometimes more fun, and sometimes without
thinking at all, just reacting to what is in front of us. So in
order to improve our use of time and achieve more of the results we
want from our business, we first of all have to raise our
consciousness about our priorities and our choices. One way to do
that is to start each day with a simple list of the most imporant
thing(s) we want to do that day... and then actually DO those things.
If you want to improve your discipline, improve your focus on
priorities. By definition, priorities should be the most important
things in your business and life. Keeping them in front of you, at
the top of your mind, will improve your ability to make the choices
that create the business and life you want.
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