That spring, I started riding regularly. A short ride, around 10 miles each morning plus a weekend ride from 30-50 miles. I worked up my endurance over the summer and capped it off with a back-to-back ride of 60 miles each day on a weekend (Sheboygan to Green Bay on Saturday and Green Bay back to Sheboygan on Sunday). Then on August 4, 2001, I dipped my rear wheel into Lake Michigan at Pleasant Prairie in the southeast corner of Wisconsin and started my seven day trek which finished in Ashland on August 10 with a dip of my front wheel into Lake Superior. It was a solo trip with my wife in a "support vehicle", and I thoroughly enjoyed all the towns, farmlands, forests and river country that make up this great state.
The other outcome is that I became hooked on biking and since then have logged at least 2,000 bicycle miles each summer. Pure and simple... I love biking!
What does this have to do with business success? Well my cross-state ride is sort of a metaphor for three lessons that are critical to success in any venture or business:
- Success starts with a goal. Although I can't exactly describe the source of my goal to bike across Wisconsin, nonetheless it was there. I had the desire, the dream. It was a clear goal, even to the extent I wanted it to be a north-to-south ride, not the shorter east-to-west alternative. It was a Big Goal! I had not done this before, and knew that I couldn't just hop on the bike one day and achieve it without some preparation.
- A strategy gives direction to the venture. This ride would never have taken place without planning. I needed a plan to get into the physical shape needed to ride seven consecutive days. I needed to map out the route. I needed a communication plan with my wife in her support function. Diet; food and water had to be considered.
- Actions and commitment create the progress. Most of all, even with the clear goal, I needed to do one more thing, and that was to commit to doing it. It required that I get up each morning and ride. It required that I ride on weekends. It required that I give notice to my then-employer for that week of vacation to do the ride. It just required that I start. A goal and a strategy don't mean much without the action that gets results.
Let's go for a ride!
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